At Soul Asylum Studios, we’ve always believed in the power of sound — of emotion captured in a vocal take, of rhythm vibrating through the room, of a melody that stays in your mind long after the track ends. Today we’re thrilled to announce a milestone that honours precisely this belief: over 10 billion streams across our artists, recordings and projects. This moment is more than just a number — it’s a testament to creativity, collaboration and the legacy we’re building together.
From Humble Beginnings to Global Reach:
When Soul Asylum Studios opened its doors in Atlanta, the ambition was modest: provide an environment where artists of every style could feel at home. Our premium suites, cutting-edge mixing and mastering tools, and passionate engineering team were built to serve the artist, not to overshadow them.
Over the years, we’ve seen session after session: rappers, pop singers, indie bands, instrumentalists — each walking through our doors, laying down their vision, and trusting us to bring it to life. Our in-house engineers, producers and media specialists all play a role in this mission.
What began as local ripples soon became waves. As our artists released singles, albums, and projects, their music reached listeners far beyond Atlanta — across the US, into Europe, Asia, Latin America and beyond. And as streaming platforms grew, so did the opportunity for their work (and ours) to connect with the world.
The Big Number: 10 Billion Streams:
10 billion streams. When you write it out, it’s easy to let the magnitude pass by without appreciation. But pause a moment: that’s ten thousand million plays. That’s billions of hours of someone tapping “play”, maybe in their car, their earbuds, a club, a café. Every time a track recorded here is heard, it’s the outcome of hard work, creative energy, technical precision and shared vision.
On our Instagram account, the figure is proudly listed: “Over 10 B Streams, 1 × Diamond, 46 × Platinum, 247 × Gold, 5× Billboard #1, Grammy Nominated.” Instagram Every medal, every award — behind it sits a microphone, a console, a studio vibe.
It’s not just a brag — this metric reflects the impact our artists are making, the reach their music has, and the commitment of our entire team at Soul Asylum Studios to excellence.
What the Number Stands For:
Artist Empowerment:
We believe in empowering artists. Whether you’re a first-time songwriter or a seasoned veteran, the same studio environment, the same quality of care applies. That inclusive mindset helps uncover authenticity — and authenticity resonates.
Technical & Creative Excellence:
To hit billions of streams, you need more than a good song — you need a great recording. At Soul Asylum Studios you’ll find premium gear, mixing engineers who understand nuance, mastering that brings out clarity, and an atmosphere that fosters creativity.
Global Listening, Local Roots:
Being based in Atlanta gives us access to rich music culture and history, but streaming has no borders. The tracks we record have traveled from Atlanta studios into headphones worldwide. That global connection is what makes 10 billion streams such a meaningful milestone.
Collaboration & Community:
No track is made in isolation. Our in-house team, the visiting artists, the producers, the network of session musicians — we all contribute. The number is a celebration of that community. As our social media sums it up: “32 Years Serving The Music Industry.”
Highlights Along the Journey:
Let’s pause and reflect on some of the moments that helped build this milestone:
- Our “Platinum Suite” became a legend for allowing artists to stay immersed in creation without compromise — whether full-band sessions or intimate vocal takes.
- The transition to immersive formats (Dolby Atmos, etc.) gave our productions fresh distinction and expanded how listeners experienced our tracks.
- Our marketing and media team leveraged video content, behind-the-scenes sessions and social engagement to amplify the music beyond pure audio.
- Long-term relationships: some artists came back again and again, trusting us with each next step in their sonic evolution.
What’s Next? The Future After 10 Billion:
Reaching 10 billion is not an endpoint. It’s a doorway. Here’s what we’re focusing on as we move forward:
Supporting Emerging Talent:
The next wave of artists may not yet have millions of followers — but they have raw talent, a unique voice, and hunger. We’re doubling down on giving them the tools and space to shine.
Pushing Technical Boundaries:
From immersive audio to hybrid sessions (onsite + remote), the studio-artist relationship is evolving. We’re upgrading workflows, gear and experience to stay at the cutting edge.
Amplifying Global Reach:
We’ll refine how we help music connect globally — from strategic release support to playlist placement, social storytelling and visual branding. Because every stream matters.
Celebrating the Stories:
Behind every stream is a listener with headphones on. A late-night drive. A workout. A moment of inspiration. We’ll highlight more of these stories — the human impact behind the numbers.
A Message to Our Artists, Fans & Team:
To the artists who’ve trusted us with their music: thank you. This milestone belongs to you. Your vision, your dedication, your willingness to create something real — that’s what powers the streams.
To the fans who press play, share, repeat: thank you. Each stream is a connection. Each play is a moment someone engaged. You make the music live.
To the team at Soul Asylum Studios: thank you. The engineers, producers, media staff, assistants, creatives, support crew — this milestone is a reflection of your tireless work.
Final Note:
10 billion streams. It’s a number that humbles us. It’s a number that inspires us. At Soul Asylum Studios, we see beyond it: to the thousands of sessions, the hundreds of artists, the millions of listeners, and the endless moments of creation.
Here’s to the next billion. The next collaboration. The next song that changes someone’s day. Let’s keep making music that matters.
The Team at Soul Asylum Studios, Atlanta
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